Learn about ATT experiments

You can perform design and message experiments to understand your users' reaction to different ATT prompts and you can compare the conversion of different combinations for specific target users using experiments.

You can run multiple experiments for different user groups.

Create Experiments

The first step for starting to use an experiment is to create an experiment, select the prompts you want to test and your target users for your experiment.

1. Navigate to the Experiments menu under App Tracking

2. Click New Experiment

3. Name your experiment, then click Next to proceed to the next step

4. Select your targeted users that you want to display ATT prompts, then click Next

Target Criteria


Campaign Keyword

Enter a campaign keyword if you want to target users coming from ad campaigns including specific keywords


Select ad channels if you want to target users coming from specific channels


Select countries if you want to target users coming from specific countries


Select languages if you want to target users using specific languages

App Version

Enter your app version if you want to target users using specific app version

If you want to target users with campaign keyword or channel you need to use an attribution provider like Adjust or AppsFlyer and you should enter attribution provider credentials from App Settings to be able to run the experiment.

The country and language of the user is the country code and language code configured on Deepwall SDK by your client app. You can see the following guide to learn the details of user properties configuration.

5. Choose the In-App Action, and the display type as first display or next display.



In-App Action

In-app Action that you want to display your prompts after

ATT Prompt for First Display

Users who install and open the app for the first time will see this prompt

ATT Prompt for Next Displays

Users who open the app more than once will see the prompt.

Deepwall allows you to display different ATT prompts to your users who installed your app for the first time, and to your users who use it regularly. If you choose first display for your experiment, only new users who install your app for the first time will be targeted by your experiment.

6. Choose the ATT prompts you want to test, at least 2 prompts must be chosen, and you can add prompts as many prompts as you want.

7. When you are finished with the experiment configuration, start it by clicking Run Experiment. Now your targeted users will start seeing one of the prompts you have selected in your experiment.

8. Use Experiment Report to track how many times your prompts have been viewed by your users, and how many ATT consent or denial have been given from this display in detail to compare prompt performances.

9. Change traffic allocation to redirect more users to best performing ATT prompts.

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