Events List

List of events tracked and sent by Deepwall

The following section describes each event type Deepwall tracks and sends to other platforms.

Events Sent To Attribution Providers

Following events are sent to attribution providers if events are configured on those platforms and Deepwall.

Event Type	Description	Revenue Sent
App First Launch	User has logged into the app for the first time	-
Start Trial	User has started a free trial	-
Trial To Subscribe	User has been converted to a paid subscription at the end of the free trial	-
Direct Subscribe	User has started a paid subscription without a free trial	-
Total Subscribe	User has started a paid subscriptions either converted from trial or directly subscribed	Yes
Recurring Payment	User has renewed a paid subscription	Yes
Non-Subscription Purchase	User has purchased a non-subscription product (consumable, non-consumable, non-renewing subscription)	Yes
Trial Cancel	User has disabled automatic renewal while being in the free trial period	-
Subscription Cancel	Paid subscriber has disabled auto_renew	-
Total Cancel	User has disabled automatic renewal either in trial period or while on paid subscription	-
Subscription Refund	User has received a refund for a subscription payment	-
Non-Subscription Refund	User has received a refund for non-subscription payment (consumable, non-consumable, non-renewing subscription)	-
Total Refund	User has received a refund including subscription and non-subscription payments	-

Product Special Custom Events

Deepwall also can send custom events for a specific product or group of products, and following is the list of package-based events.

Event Type	Description	Revenue Sent
Start Trial	User has started a free trial	-
Subscribe	User has started a paid subscription, either converted from trial or directly subscribed	Yes
Recurring Payment	User has renewed a paid subscription	Yes
Cancel	User has disabled automatic renewal either in the trial period or while on a paid subscription	-
Non-Subscription Purchase	User has purchased a non-subscription product (consumable, non-consumable, non-renewing subscription)	Yes
Refund	User has received a refund including subscription and non-subscription payments	-

See the following guides to learn more about configuring attribution providers for event logging:

Adjust

AppsFlyer

Events Sent Via Webhooks

The following events are sent to your server via webhooks, if webhooks url is configured in Deepwall.

Event Name	Description
purchased	User has purchased a non-subscription product (consumable, non-consumable, non-renewing subscription)
trialSubscribed	User has started a free trial
trialToPaidSubscribed	User is converted to a paid subscription at the end of the free trial
subscribed	Users has started a paid subscription without a free trial
renewed	User has renewed a paid subscription
refunded	User has received a refund for a subscription or non-subscription payment
autoRenewDisabled	User has disabled auto_renew
autoRenewEnabled	User has enabled auto_renew
moved	User has moved to another device

See the following guide to learn more about webhooks service :

Webhooks

Events Sent To OneSignal

Deepwall sends the following events to OneSignal, if OneSignal integration is activated.

Event Name	Description
purchased	User has purchased a non-subscription product (consumable, non-consumable, non-renewing subscription)
trialSubscribed	User has started a free trial
trialToPaidSubscribed	User is converted to a paid subscription at the end of the free trial
subscribed	Users has started a paid subscription without a free trial
renewed	User has renewed a paid subscription
refunded	User has received a refund for a subscription or non-subscription payment
autoRenewDisabled	User has disabled auto renewal on his/her subscription
autoRenewEnabled	User has enabled auto renewal on his/her subscription

See the following guide to learn more about OneSignal integration :

OneSignal