Display Priorities
Learn how users are redirected to displays
When more than one display is active, priority is determined according to the target users criteria among them and the user is redirected to the display that matches at the highest level.
Targeting criteria and their priorities are:
Criteria | Priority |
App Version | Highest |
Campaign | High |
Channel | Medium |
Country | Low |
Language | Lowest |
Example :
Let's say you have the following active displays for your app :
Display | Display Type |
Display 1 | Default display |
Display 2 | Targeted display for a specific campaign Campaign1 |
Display 3 | Targeted display for a specific country France |
Users | Matched Display |
Users coming from France via Campaign1 | Display 2 |
Users coming from France but not via Campaign1 | Display 3 |
Users coming via Campaign1 but not coming from France | Display 2 |
Users not coming via Campaign1 or from France | Display 1 |
Important Note
If you are using app version criteria in one of your displays, it will take the highest priority and your campaign, channel, or country-based displays will not be matched with any users. So please use the app version criteria only when required temporarily or add the app version criteria to other displays as well.
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