Display Priorities

Learn how users are redirected to displays

When more than one display is active, priority is determined according to the target users criteria among them and the user is redirected to the display that matches at the highest level.

Targeting criteria and their priorities are:

Criteria	Priority
App Version	Highest
Campaign	High
Channel	Medium
Country	Low
Language	Lowest

Example :

Let's say you have the following active displays for your app :

Display	Display Type
Display 1	Default display
Display 2	Targeted display for a specific campaign Campaign1
Display 3	Targeted display for a specific country France

Users	Matched Display
Users coming from France via Campaign1	Display 2
Users coming from France but not via Campaign1	Display 3
Users coming via Campaign1 but not coming from France	Display 2
Users not coming via Campaign1 or from France	Display 1

Important Note

If you are using app version criteria in one of your displays, it will take the highest priority and your campaign, channel, or country-based displays will not be matched with any users. So please use the app version criteria only when required temporarily or add the app version criteria to other displays as well.