App Overview

Learn about the basic overview of your app

The Deepwall App Overview is your in-app purchase hub for quick metrics of your business. You can find and gauge the performances of your app in this section.

Once you choose your app, you will be directed to the App Overview tab.

Available Metrics

Title	Definition
Total Install	The number of users opening your app for the first time in the filtered date range
Total Paywall View	The number of times a paywall is seen by your users in the filtered date range
Total Purchase	The number of users making purchases in the filtered date range
Conversion	The ratio of users who made a purchase in the filtered date range to those who install your app
Active Displays	The number of displays that are currently running
Active Experiments	The number of experiments that are currently running

Learn more about Active Displays by visiting Displaying Paywalls.

Learn more about Active Experiments by visiting A/B Testing.

Available Graphs

Title	Definition
Install Conversion	Daily, weekly or monthly conversion trend
Install vs Paywall View	Install and paywall view trends
Top Displays	Which of the displays that contain the designed and published pages are shown the most.
Top Audience	Countries in the top 5 in terms of seeing the purchase page.
Top Channels	A chart of which marketing channel users mostly come from.
In-App Actions	The ratio of each action shown on the purchase page in the application to those who see the total purchase page.