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Display Reports

Learn how to track display results.
When you activate a display, you need to track the users and page views matching with this display, and you also need to make an analysis on conversion and revenue. Display reports give you all insights and analytics of your display.
To navigate to display report, click the report icon on any display.
Conversion Reports and Revenue Reports are the 2 types of Display Reports. To choose a report, click Conversion or Revenue.

Conversion Reports

Conversion reports focus on display outputs, page views, and purchases, and they help you to analyze the conversion performance of your display. Reports shows all results since the display has been activated, and you can narrow down the results by filtering by date, channel, or country.

Summary Metrics

Page View: Total number of viewed paywalls
Unique Users: Total number of unique users viewed paywalls
Purchase: Total number of purchases from the viewed paywalls which includes trial starts, direct subscription starts if there is no free trial, and non-subscription purchases
Conversion Rate: The ratio of purchases over page views

Available Charts

Conversion charts helps you track changes over time. You can use the dropdown menu to change charts' display frequency.
Conversion Change: Daily, weekly or monthly change of conversion rate
User vs Purchase: Daily, weekly, monthly change in number of unique users and purchases

Paywall and Countries Breakdown

You can track the conversion metrics in summary for first and subsequent displays in countries breakdown so that you can analyze your new and regular user behaviour for every country.

Revenue Reports

Revenue reports focus on purchases and revenue, which helps you analyze the revenue performance of your displays. Reports shows all results since the display has been activated, and you can narrow down the results by filtering by date, channel or country.

Summary Metrics

Total Revenue: Total revenue generated from the display. Revenue includes non-subscription purchases, subscriptions and renewals, and deductions refunds.
Revenue Per User: The ratio of revenue over page views
Revenue Per Acquisition: The ratio of revenue over purchases

Available Charts

Revenue charts help you to track revenue and cumulative revenue over time. You can use the dropdown menu to change charts' display frequency.
Revenue Change: Daily, weekly or monthly change in revenue
Total Revenue Change: Daily, weekly, monthly change in cumulative revenue

Paywall and Countries Breakdown

You can track the revenue metrics for first and subsequent displays in countries breakdown so that you can analyze your new and regular users' behaviour for every country.
Available Metrics
Purchase: Total number of purchases from the viewed paywalls which includes trial starts, direct subscription starts if there is no free trial and non-subscription purchases
Subscribe: Total number of users that started paid subscription which includes direct subscription starts and also conversions from free trial
Free To Paid Rate (FTP): Total number of users converted to paid subscriptions from free trials
Renewal: Total number of renewals of subscribers
Cancel: Total number of users turned auto-renew off for auto-renewable subscriptions
Refund: Total number of refunds that include both subscriptions and non-subscription purchases
Average Renewal: The average of renewals for subscriptions
Total Revenue: Total revenue generated from the display. Revenue includes non-subscription purchases, subscriptions and renewals, and deductions refunds.
Revenue Per User: The ratio of revenue over page views
Revenue Per Acquisition: The ratio of revenue over purchases